Take a Sip of the Good Life

Wooler Family-Crop-Border

Meet the Woolers. Their whiskey, their vodka, their story.

Jason Wooler spent 30 years in the spirits business before life gave him a reason to slow down and then decide to build something of his own. Something that meant something. So he called his family, dusted off three decades of relationships, and got to work. Wooler Whiskey and JP Vodka are the result. Made with people he loves, for people who appreciate a good pour.

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Kentucky Straight Bourbon Whiskey

Crafted in Bardstown and aged more than five years in small-batch barrels. Bright citrus, deep oak, caramel finish. Whiskey meant for sharing.

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90-proof-gold
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“We set out to make a bourbon we’d be proud to serve to our best friends and pass down to our kids. Wooler Whiskey is that bourbon.”

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Jason Peter Wooler

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6x Distilled Vodka

Made in Texas from 100% American corn. Naturally gluten-free, no added minerals, and built for people who care what's in their glass.

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Authentic Craftsmanship

Hand-selected barrels. All-American grains. No shortcuts, no apologies.

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No‑Bull Quality

Every bottle earns its place on the shelf based on what’s inside. No corners cut.

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Generations United

A modern spirits family. Thirty years of industry experience meets fresh eyes and new energy

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Bold Branding

The sheep with the crooked crown nods to the family's English farming heritage and says everything about who they are: approachable, a little irreverent, and never ones to take themselves too seriously.

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Interested in carrying Wooler Brands?

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Either way, we're easy to find.